
An ongoing archive of experiments in art, design, and technology from a lifelong learner making things since the late 1900s.
Some become finished work. Others exist only as documented experiments.
I’ve spent more than 20 years working as an Art Director, writer, designer, and overall creative Swiss Army knife across agencies and in-house teams, creating work for brands like Ford, Google, Microsoft, and many others.
Every year I choose to learn a new facet of being an art director. Past years’ learnings have been filmmaking, motion, sound design, coding, or—currently in 2026—AI. Rather than reading about it, I learn by making: through experiments, failed ideas, strange prototypes, and the occasional finished piece.
Most of these projects were never meant to be released. They exist to answer a question, solve a problem, or teach me something I didn’t know the day before. The finished piece is just evidence that the learning happened.
This archive is where those experiments live. It’s the weird, late-night work that keeps me curious, expands my creative toolkit, and makes me better at the work I do during the day.